Brushkeeper, a Dutch e-commerce brand, had always played it safe, relying on Bol.com for sales. Like many marketplace sellers, they figured listing their products and running ads there would be enough to keep revenue flowing.
Turns out, it wasn’t.
Clicks were coming in, but conversions? Not so much. They had zero control over their traffic, no direct customer relationships, and no real way to scale beyond what the marketplace allowed.
So, we put it to the test. A 10-day Meta Ads experiment to see if they could break free from marketplace limits and drive their own sales—on their own terms.
Result: 43% increase in click-through rate, 7 direct purchases, 1.5x return on ad spend in just 60 days.
Brushkeeper
Vught, Netherlands
Home Improvement & DIY
Brushkeeper was stuck in marketplace limbo, where they had:
Zero control over when or how their products showed up
No way to build real customer relations or bring buyers back
No experience running social ads—because, until now, they never had to
If they wanted to scale on their own terms (instead of waiting on an algorithm’s good mood), they needed to see if Meta Ads could actually drive sales. So, we ran the test—and proved it could.
We ran a sharp, 10-day Meta Ads experiment to prove Brushkeeper could drive direct, trackable sales without relying on a marketplace. By handpicking high-intent buyers, creating scroll-stopping ads, and optimizing every step from click to checkout, we built a strategy that made every ad euro count.
Targeting Like a Sniper, Not a Shotgun: Instead of letting marketplace algorithms do their best guesswork, we handpicked and refined high-intent social media shoppers.
Ads That Don't Get Ignored: Scroll-stopping visuals and conversion-focused copy designed to make people stop, stare, and click "add to cart."
Tracking Everything: Because we like data, and data likes making money. We followed the entire buyer journey to see exactly what was working.
"I met Rohit and Keshav of Advetrees Marketing at my company Brushkeeper BV in Vught and both were very eager to help me with developing my company by advertising on Meta and they understood the USP's of the product immediately, showing interest and brains. They show the right attitude and really want to help you to realize sales and as a consequence earn some money too (and not the other way around as I noticed with other marketing agencies)."
Hubert Verheijen
CEO, Founder | Brushkeeper
You don't have to wait around for a marketplace algorithm to notice you. Own your customer relationships, own your growth.
Quick testing can prove demand. No need to throw thousands at ads just to find out if they work.
Scaling this strategy could turn occasional sales into a predictable, money-making machine.
If you're still hoping for Bol.com to magically grow your brand, you might as well wait for a unicorn to handle your logistics. Social media ads let you control your traffic, customers, and profits.
If your ads are getting clicks but not conversions, or if you're tired of relying on marketplaces that don't care about your margins, let's fix that.