+98%
Conversion Rate
Spend: €12.4K
Clicks: 34.8K
Conversion Value: €69.2K
ROAS: 5.6
Spend: €12.6K
Clicks: 32.1K
Conversion Value: €140K
ROAS: 11.1
The account was on autopilot.
One pMax campaign, mostly branded.
No real prospecting. No control.
Google was treated like a retargeting tool — not an acquisition engine.
They were leaning on Meta. Google was just “on.”
We stepped in and rebuilt the machine. Here's how:
Split brand from prospecting.
No more muddy data.
Every campaign had a clear goal and clean targeting.Set up true brand protection.
Controlled branded traffic. Shielded it from competitors.
Owned the SERP.Negative keyword lists? Dialed in.
Branded queries blocked from prospecting.
Prospecting campaigns now actually prospected.Rebuilt landing pages & fixed the funnel.
Messaging aligned. Friction removed. Conversions up.
Cleaned up pMax.
No more branded crutches. We forced it to find cold traffic — and it delivered.
Targeting Like a Sniper, Not a Shotgun: Instead of letting marketplace algorithms do their best guesswork, we handpicked and refined high-intent social media shoppers.
Ads That Don't Get Ignored: Scroll-stopping visuals and conversion-focused copy designed to make people stop, stare, and click "add to cart."
Tracking Everything: Because we like data, and data likes making money. We followed the entire buyer journey to see exactly what was working.
Most brands running pMax are flying blind.
They're mixing brand and prospecting.
They're wasting spend on traffic they already had.
We build real acquisition systems:
✔ Brand & non-brand segmented
✔ Campaigns with purpose
✔ Messaging that converts
✔ Pages that do the selling
✔ Accounts structured to scale
Want the same results?
If your Google Ads account feels stuck — or worse, flat — you don’t need to spend more.
You need to spend smarter.
This is what happens when you do.
Let’s talk.