Pouchi, a luxury handbag brand from Amsterdam, had everything—stunning products, a strong brand, and plenty of ad clicks. But when it came time to buy? Customers ghosted.
We stepped in, fine-tuned their targeting, reworked their messaging, and made sure their budget was fueling actual sales—not just window shopping.
The Result? 172% more clicks, 230% more add-to-carts, and 86% more purchases in just 60 days.
POUCHI
Amsterdam, Netherlands
Fashion & Accessories
Pouchi’s Meta Ads were doing their job—driving interest. But where were the sales? After digging in, we found three key issues holding them back:
Window Shoppers, Not Buyers: Lots of interest, but not enough people hitting “Checkout.”
Budget in the Wrong Places: Too much ad spend going to the wrong audiences.
Price vs. Expectation Gap: The ads were saying one thing, but the pricing wasn’t sealing the deal.
We gave Pouchi’s Meta Ads strategy a much-needed tune-up. That meant dialing in on the right audience (no more throwing budget into the void), shifting spend to ads that actually worked, and setting up smarter retargeting—because “I’ll buy it later” often means never. We also adjusted pricing and introduced product bundles with strategic discounts—all while keeping their luxury brand image intact.
Precision Audience Targeting: We played matchmaker, connecting Pouchi with shoppers most likely to fall in love with their bags—and actually buy them.
Lookalike & Zero Targeting: We expanded their reach beyond the usual suspects, finding fresh, high-intent buyers who were just waiting to be introduced.
Retargeting Strategy: We gently reminded those "I'll buy it later" customers that their dream bag wasn't going to wait forever.
Budget Optimization: We stopped throwing money at underperforming audiences and redirected it to where it actually made an impact.
Pricing Insights: A few strategic tweaks helped align Pouchi's pricing with what customers were most likely to convert on—turns out, small changes can lead to big sales.
Strategic Bundling: We created irresistible product bundles that increased average order value while giving customers more value for their money.
Smart Discount Strategy: We implemented targeted discounts that motivated purchases without devaluing the luxury brand—focusing on exclusivity rather than just price reduction.
"I don’t review often, but Advetrees deserves a good one from us! I started working with them three months ago for Meta Ads, and unlike other agencies I’ve worked with before (where I got zero sales), these guys actually deliver. Weekly check-ins, real optimizations, and most importantly—sales. They’re transparent, they know their stuff, and we’re happy to keep working with them."
Veronica Jibodh
CEO, Founder | POUCHI
Let’s take your ads from “people are clicking but not buying” to “we can’t keep up with the orders.” If you’re ready to stop running ads just for fun and start seeing real results, let’s talk.