3.3X
Return on ad spend
Sell-Out Rate
Cost per Ticket Sold
The client, a boutique creative community hosting curated events across Europe, needed a reliable way to consistently sell out experiences in Paris and Amsterdam.
Despite strong brand equity, they lacked a repeatable ad system. Their biggest challenge was turning brand awareness into measurable demand while preserving the exclusivity of their events.
We built a performance-driven event system that turned brand equity into consistent conversions.
1. Minimalist, Impact-First Campaign Setup
One focused campaign.
One clear objective: sell tickets.
We stripped away complexity to focus budget on what actually moved people to book.
2. Brand-Aligned Creatives That Convert
We leaned into the brand’s creative aesthetic, using striking image ads and dynamic video collages from previous events.
These visuals captured the vibe and exclusivity of the community while staying authentically on-brand.
3. Location and Timing Precision
Each campaign was localized, speaking directly to creatives in the next city on the calendar.
We used timed rollouts to build anticipation and sustain momentum as events neared.
4. Smart Scaling and Retargeting
We scaled only when data proved it was working, keeping ROAS steady at 3X+.
Retargeting ads with countdowns and community highlights helped close every last seat.
Every event sold out in both Paris and Amsterdam while maintaining a strong 3.3X ROAS.
The system now runs seamlessly across new cities, proving that with the right structure and creative strategy, boutique does not mean small scale.
When your brand experience is the product, performance marketing needs to feel like an extension of it.
You don’t need viral ads — you need creative alignment, structured execution, and smart scaling.
That is how you sell out premium events on repeat.