3X
Return on ad spend
Purchases
Lower Cost Per Acquisition
The client — a DTC personal care brand — came to us with a messy ad account, high CAC, and legacy campaigns that weren’t converting.
They were stuck in a cycle of testing random ads and burning through €5–10K just to figure out what might work.
No structure. No system. No scalable performance.
We didn’t throw more ads at the wall.
We installed a performance system built to scale and cut waste.
Here’s how:
Lean, High-Impact Campaign Structure
One ASC+ campaign. One Shopping objective. Zero fluff.Creative Volume With Hook Power
Just 10 ads — built on proven angles with scroll-stopping hooks and tight CTAs.Branded POV + UGC Ads
Top performer: a founder-led POV ad that drove nearly 900 purchases solo.
UGC with strong openers and clear CTAs consistently beat polished brand content.
Hard Rules for Scaling & Killing Ads
We cut ads when CPA > 3x target.
Refreshed creatives every 2 weeks to avoid fatigue.
Scaled budget 10–20% on Mondays — only when the data said “go.”
Phase 1: ABO Testing
Test one variable at a time.
Promotion Threshold:
ROAS > 2.5, CVR > 5%, CPC < €1.20Phase 2: ASC+ Scaling Stack
Move winners into ASC+.
Kill fast. Scale smart (10–20% budget bumps weekly).Phase 3: Refresh + Retarget
New UGC every 2 weeks.
Retarget with founder POV + offer stack formats.
You don’t need more ads.
You need structure, creative with stopping power, and a system that kills losers fast.
If you're tired of burning €5K+ trying to "figure it out" — let's skip the guesswork.
We 3X’d revenue in under 7 months. Want in?
Let’s talk.